magazine
This full-page placement in Vogue Australia presented a bespoke high-jewellery masterpiece. I focused on a highly refined, monochromatic aesthetic to honour the ring’s bespoke nature. The visual execution required precise art direction and a highly developed taste to achieve the perfect white-on-white balance, allowing the intricate details of the gemstone and the metal’s polish to take center stage.
Vogue Australia
MHD Supply Chain Solutions magazine
Creative Art Direction: Bringing Cyber-Punk aesthetics to Industrial Logistics.
Published in MHD, this full-page campaign for Heli’s AGV range focused on breaking category conventions. I combined high-contrast lighting with a futuristic 'cyber' visual treatment to highlight the intelligence and precision of the autonomous technology. This project demonstrates my ability to adapt brand storytelling from luxury minimalism to bold, performance-driven industrial tech, while maintaining execution for premium look print media.
Bespoke Pink Diamond
End-to-End Creative Production
A full-page magazine feature for a rare pink diamond collection. I managed from product photography and lighting of the stones to the final production. By control over the process, I ensured the diamond’s natural brilliance and delicate hues were preserved with absolute fidelity from lens to print.
Qantas Magazine Travel Insider
This project required creating a high-impact visual for Heli’s sub-zero lithium technology in a specialized industrial setting.
I utilized a combination of digital compositing and photo-bashing to build an abstract andatmospheric visual. The result is a clean, technical presentation that accurately reflects the equipment’s performance in extreme conditions while maintaining brand consistency.