A/B Testing

Collaborated closely with the Marketing Manager to develop diverse creative directions for A/B testing. By experimenting with contrasting visual styles, layouts, and CTA placements, I helped identify the highest-performing assets to optimize click-through rates (CTR) and conversion.

Performance Optimization

I specialize in crafting visually compelling designs, seamlessly integrating typography and layout principles. Skilled in photo-bashing, I combine multiple photographic elements into cohesive, layered compositions to create diverse creative styles—from high-end, realistic visuals to bold, conceptual graphics.

Designed and executed a cohesive digital asset tailored for Meta (Social) and Google ads. By balancing brand aesthetics with clear information hierarchy, these creatives were engineered to drive engagement and conversion across diverse ad placements, ensuring visual consistency and technical precision.

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EDM-Email Marketing

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